India’s biggest esports fantasy platform, FanClash, is proud to announce Jonathan Amaral, India’s most renowned streamer and esports athlete as our brand ambassador. Jonathan’s unbridled passion for esports and versatile sense of style makes him an inspiration to many upcoming talents in the gaming industry. Over the last two years, FanClash has epitomized remarkable innovation in its performance and has become an integral part of the Indian esports ecosystem, allying with Jonathan congruous.
Since his debut in 2019, Jonathan has emerged as one of the most prominent players in the world. For the last three years, he has been a significant part of the Indian esports and content ecosystem. He started his career with Team Entity and now plays for GodLike Esports.
Jonathan Amaral said of the collaboration, “I am proud to be a part of FanClash’s exciting journey. The Indian online gaming market offers plenty of opportunities for aspiring gamers like us, and being a part of this industry for so long has been an enriching experience. FanClash’s ever-increasing fan base reflects the growing popularity and acceptance of virtual sports, and I am looking forward to achieving new milestones together.”
Jonathan was revealed as our brand ambassador on November 21st. To kick-start this partnership, considering Jonathan’s popularity and massive influence amongst over 10 million millennials and members of Generation Z, we also came up with a rap song, aka the “Fan Anthem.” This anthem with Jonathan also features other esports stars such as Roxx, Xyaa, Pahadi, Thug, and Akop. The anthem is an embodiment of the life of a gamer, from starting as a casual player to chasing their dream of becoming an esports star. It shows how gaming is still perceived negatively and how a gamer overcomes these prejudices to pursue his passion. The song, featuring new and rising rapper Shubh aka Bawal, was released on November 23. Soon after its release, it made space in every gamer’s heart.
Fan Anthem (music video): https://www.youtube.com/watch?v=Zbgi6mh5UcQ
Archana Sangaran, the marketing head of FanClash, commented on the recent partnership, “We are thrilled to have Jonathan as our brand ambassador. Being an audience-centric brand, we aim to build trust among our users. With a world-class player like Jonathan, we hope our joint endeavour bridges the gap between us and our audiences.”
We hope to build long-lasting relationships with our users in the future by fostering and encouraging trust among them. Through a prominent figure like Jonathan, we are striving to create a close connection between our audience and ourselves in order to proactively engage with them and expand our reach at the same time.