Sponsorships and branding deals bring in a lot of cash for Esports, just like they do for many other sports. With the support of sponsors and collaborators, the esports games business is where it is now.
It’s possible that the typical person doesn’t even realize how many different companies are sponsoring esports events. Still, if you’ve been keeping score, you know this has changed dramatically over the past few years.
Esports has been around for a while, but until recently, the only firms willing to support them were those already involved in video games, high-end technology, or the esports gaming tournament community. After a slow start, esports has quickly gained popularity, drawing in millions of viewers across the world. As an advertising option, working with them sounds okay.
This page should make it easier for you to keep track of some of the largest, most fascinating, and most significant esports sponsorships in the industry’s history.
Most recent sponsorships at the top:
Enthusiast Gaming and TikTok
ByteDance, the firm behind the viral app TikTok, is significantly pushing into the competitive esports games and esports industries. It was only last month that they announced their alliance with Enthusiast Gaming, the leading gaming media platform in North America and the United Kingdom.
Partnership activations will be released on both platforms as part of the agreement. Luminosity Gaming’s influencers, social media, and soon-to-launch video series webpage will all play roles in the company’s an advertising and marketing strategy. As part of these efforts, Enthusiast Gaming and Luminosity Gaming will create launch teasers and promotional videos for use on Luminosity Gaming’s Twitch channel, social media pages, and other platforms.
PSG Esports and Betway
Sponsorship deals in the esports industry inevitably lead to discussions of esports online betting platforms. This month, April 2021, PSG Esports, the gaming subsidiary of French football club Paris Saint-Germain, announced that they extended and expanded their cooperation with sports and esports-focused betting provider Betway.
The renewal of their cooperation deal will make Betway the official major partner for PSG. LGS. PSG Esports and the Chinese organisation LGD Gaming have formed a cooperation to run a DOTA 2 esports team. Betway will take on a more comprehensive role as the esports organization’s official betting partner.
The most exciting sponsorships in esports
Guild Esports and Subway
Guild Esports, an organisation based in the United Kingdom, recently signed a two-year sponsorship arrangement with the global sandwich chain Subway. The 55 European, Middle Eastern, and African markets are included in the multi-million-pound pact. When Guild’s new London headquarters debuts later in 2021, Subway’s name and logo will be prominently displayed on team uniforms, in all branded content, and throughout the building.
This is a significant deal for the young esports organisation. With this game-changing acquisition, their worth and funding will skyrocket. It will be strange to see Subway logos on their clothing and media.
Vodafone Giants and Chupa Chups
The Spanish esports organisation Vodafone Giants has teams competing in six games, including League of Legends and FIFA. The lollipop manufacturer Chupa Chups has struck a sponsorship partnership with Vodafone Giants. As might be expected, this is Lollipop’s first foray into competitive video gaming.
Team Heretics and Babybel
One more of esports’ strange and intriguing food sponsorships. Babybel, a cheese snack brand owned by Le Groupe Bel and a fixture of school lunches everywhere, has signed a sponsorship agreement with the Spanish organisation Team Heretics, marking the company’s official debut in the competitive electronic sports business.
They’ve been adopted as the official cheese snack of the group. Babybel is making its first foray into the competitive esports gaming tournament industry with this effort. As part of the agreement, Team Heretics and Babybel will work together to spread awareness about the importance of maintaining a balanced diet and regular exercise while playing video games.
The Esports industry and subculture are expected to grow in the coming years, supported by data and a seemingly unstoppable cultural trend. If you haven’t heard anything about eSports yet, give it some time and look at FanClash. The phenomenon will inevitably expand across geographical and cultural boundaries.